Influencer Strategy & Campaign Planning

About the role

Join SAMY as an Influencer Strategy & Campaign Planning specialist, shaping brand communication for a social‑first world. You will translate brand goals, audience insights, cultural trends and creator data into high‑impact influencer campaigns that drive measurable results.

Key responsibilities

• Manage account profitability, including budgets, P&Ls and cost allocation.
• Develop end‑to‑end influencer marketing strategies, creative concepts and campaign plans aligned with brand objectives and business goals.
• Lead the creation of strategic proposals, pitch decks and campaign presentations, turning insights into compelling recommendations.
• Conduct audience, cultural, platform and creator analysis to define target profiles, trends and the optimal creator mix.
• Collaborate with Influencer Scouting, Account Management, Paid Social and other internal teams to ensure strategic alignment throughout the campaign lifecycle.
• Define campaign KPIs, measurement frameworks and performance projections, using data and insights to guide decisions.
• Analyze campaign performance and translate results into actionable insights for future initiatives.
• Stay up‑to‑date with the creator economy, cultural trends, platform developments and emerging influencer marketing opportunities.

Required profile

• Proven experience in strategic planning, digital strategy or influencer marketing within an agency or brand environment.
• Strong expertise in influencer marketing strategy, creator selection, campaign planning and audience analysis.
• Demonstrated ability to develop compelling strategic proposals and presentations and communicate recommendations to senior stakeholders.
• Strong analytical and storytelling skills with advanced proficiency in presentation tools.
• Fluent or advanced English with excellent written and verbal communication for international collaboration.

Required skills

• Google Slides
• PowerPoint
• Influencer analytics platforms
• Social listening platforms

What we offer

• Flexible schedule and hybrid work model, with the option to work up to three weeks a year from any SAMY office worldwide.
• Birthday day off and company holidays on December 24th and 31st.
• Global mobility opportunities to grow within a worldwide network of 1,200+ experts.