Email & SMS Marketing Strategist

About the role

The Lifecycle Marketing Strategist will be responsible for audits, strategy, content, and setup of broadcast campaigns and email automation for current and potential customers, as well as SMS campaign execution. You will work closely with creative, content, web, and other departments to innovate client strategies and optimize performance.

Key responsibilities

• Define and drive email and SMS strategy for Power Digital’s clients.
• Manage daily operations of the email channel, including calendar planning, content creation, campaign build‑out, A/B testing, measurement and reporting.
• Build and maintain automated email programs with end‑to‑end tracking.
• Collaborate with creative teams to ensure brand guidelines are followed.
• Report performance metrics monthly and provide actionable recommendations.
• Leverage data to continuously test, measure and optimize campaigns.
• Partner cross‑functionally with other digital channels and employ AI technologies to enhance processes.

Required profile

• 2‑5 years of experience in email marketing strategy, production and end‑to‑end campaign management.
• Strong analytical and strategic copywriting abilities, with experience in A/B testing and data‑driven decision making.
• Hands‑on experience with email platforms such as Klaviyo, HubSpot or Braze.
• Experience with SMS campaign execution (preferred).
• Working knowledge of HTML/CSS for email coding.
• Excellent communication, presentation and rapport‑building skills.

Required skills

• Klaviyo
• HubSpot
• Braze
• HTML/CSS for email coding
• SMS campaign execution