CRM & Media Coordinator

About the role

The CRM & Media Coordinator will develop, implement, and analyse Dior Beauty Brazil’s media and CRM strategies to boost brand awareness, performance, and customer engagement. You will work closely with internal teams and external agencies to ensure campaigns align with Dior’s global standards.

Key responsibilities

• Collaborate with the digital media agency to design and execute integrated digital campaigns that balance brand awareness and e‑commerce performance.
• Allocate the cooperative media budget across e‑retail partners to maximise ROI and drive sales.
• Monitor campaign performance metrics, provide actionable insights, and ensure spend remains within budget.
• Build and maintain a centralised customer database in Agenda Dior (or future platforms), integrating data from e‑commerce and perfumery channels.
• Develop and execute a customer marketing plan to enhance loyalty and retention.
• Identify CRM triggers and opportunities, partner with e‑retailer teams, and analyse campaign results to optimise engagement and conversions.

Required profile

• Minimum 2 years of experience in digital paid media (agency or in‑house).
• CRM experience is a strong advantage.
• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering or related fields.
• Fluent in English and Portuguese (written and spoken).
• Strong analytical mindset with data‑driven decision‑making.

Required skills

• Advanced proficiency in Microsoft Excel.