Farming Manager

About the role

DiDi is seeking a senior leader to drive the performance of its long‑tail restaurant portfolio across multiple regions. The role combines customer success, operations, and commercial oversight to ensure scalable, predictable growth for partner restaurants.

Key responsibilities

• Lead and coach managers and coordinators, setting high execution standards.
• Serve as the regional focal point, aligning Sales, Operations, CRM, and Product teams.
• Own portfolio performance metrics such as retention, order growth, GMV, and cancellations.
• Develop and maintain dashboards, weekly/monthly/quarterly business reviews, target setting, variance analysis, and recovery plans.
• Design operating rhythms, SOPs, playbooks, QA processes, and governance frameworks.
• Drive restaurant health initiatives covering activation, menu quality, availability, prep time, SLA adherence, pricing, and promotions.
• Manage BPO relationships, including ramp planning, capacity, QA scorecards, and incentive schemes.
• Strategize lifecycle communications using segmentation, WhatsApp, email, and IVR at scale.
• Act as incident commander for portfolio issues, creating prevention plans and root‑cause analyses.

Required profile

• Proven track record turning around and sustaining performance of large portfolios.
• Deep knowledge of the food‑service and delivery‑aggregator ecosystem.
• People‑first, results‑driven leadership style that develops high‑performing teams.
• Analytical mindset with ability to translate insights into actionable plans.
• Strong collaboration skills across diverse stakeholders and functions.
• Excellent organizational detail and focus on execution.

Required skills