Paid Advertising Strategist – CPG Client Experience

About the role

The Paid Advertising Strategist will own execution, performance and growth of paid media campaigns for CPG clients, aligning efforts with broader business goals. You will work closely with account leadership to shape strategy, manage budgets, and deliver insights that drive measurable results.

Key responsibilities

• Full ownership and execution of performance marketing across Meta, TikTok, Pinterest, LinkedIn, Google, YouTube and Bing ads.
• Lead campaign builds, production, and on‑time delivery with redundancy across channels.
• Optimize performance against goals, manage client budgets and ensure accurate pacing.
• Develop and maintain client testing roadmaps, project‑manage next steps and surface proactive strategy recommendations.
• Communicate performance insights, weekly progress recaps and strategic recommendations to clients and internal teams.

Required profile

• 2‑3 years of digital marketing experience, including 1‑2 years in an agency setting.
• Hands‑on experience with at least two paid advertising platforms (e.g., Google, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Advanced spoken and written English proficiency.

Required skills

• Meta Ads
• TikTok Ads
• Pinterest Ads
• LinkedIn Ads
• Google Ads
• YouTube Ads
• Bing Ads
• Google Analytics
• Microsoft Office Suite