Partner Marketing Manager – LATAM

About the role

The Partner Marketing Manager for LATAM will shape and execute TikTok’s partner‑led marketing strategy across the region. Working closely with product, partnership and regional marketing teams, you will translate global priorities into localized programs that drive product adoption, attract new advertisers and reinforce TikTok’s market position.

Key responsibilities

• Develop and own the LATAM partner marketing strategy, identifying how priority partners can accelerate product adoption and reach new advertisers.
• Collaborate with Product Partnerships and regional partnership teams to create joint go‑to‑market plans for technology, creative, creator, measurement, commerce and agency partners.
• Adapt global product and business priorities into region‑specific programs that reflect the maturity and opportunities of individual LATAM markets.
• Design integrated partner‑led campaigns that generate awareness, education, activation and adoption of TikTok’s key products and solutions.
• Produce scalable enablement content, sales collateral and case studies that empower partners to act as extensions of TikTok’s sales and marketing efforts.
• Lead co‑marketing initiatives across owned, earned, partner and industry channels, including digital campaigns, webinars, thought‑leadership pieces and strategic activations.
• Identify and leverage partner platforms, communities and sales teams to expand reach and drive measurable results.

Required profile

• Strategic and creative marketer with a deep understanding of the LATAM digital ecosystem.
• Self‑starter who can build new programs from concept to execution.
• Proven ability to navigate complex cross‑functional organizations and influence stakeholders.
• Strong analytical mindset to translate business goals into actionable marketing plans.
• Excellent communication skills in English; additional LATAM language proficiency is a plus.

Required skills