Senior Lifecycle Specialist, Copy & Content

About the role

We are looking for a sharp, fast, brand‑obsessed Retention Specialist to own the voice of a high‑growth consumer‑technology client. You will write email and SMS copy, direct the creative that accompanies it, and keep the marketing calendar moving as output scales.

Key responsibilities

• Write email and SMS copy for campaigns, flows, and automations across the client’s program, from lead capture through activation, loyalty and repeat purchase.
• Develop and maintain the client’s marketing calendar, sequencing campaigns against strategy and flagging capacity risks.
• Write clear creative briefs and give specific direction to the design team.
• Review and approve designs in Figma, leaving actionable feedback.
• Own the brand voice and copy guidelines, ensuring tone consistency as output scales.
• Partner with the CRM Specialist to align copy, segmentation logic and dynamic content.
• Proof every send for copy, links, personalization tokens and rendering before launch.
• Analyze performance with the Associate Director and translate insights into next‑round copy tests.

Required profile

• 3–5+ years writing marketing copy, with substantial experience in email, SMS or lifecycle marketing.
• Strong portfolio demonstrating short‑form copy that drives measurable results.
• Ability to explain technical products simply and make subscription upgrades feel like a benefit.
• Experience writing the full funnel – lead capture, welcome series, onboarding, activation and loyalty messaging.
• Comfort working from segmentation strategies and tailoring copy for distinct audiences.
• Detail‑obsessed proofreader who catches typos, broken links and token errors.

Required skills

• Figma
• Braze
• Salesforce Marketing Cloud
• Iterable
• Customer.io

What we offer

• Unlimited PTO plus local holidays.
• Remote‑first culture with fully remote roles for candidates in Brazil, Portugal, Spain, Mexico, Argentina and Colombia.
• Flexible parental leave.
• Growth opportunities across an interdisciplinary model.
• Equal‑opportunity workplace.