Senior Paid Search Specialist

About the role

Darkroom is seeking a Senior Paid Search Specialist to lead performance‑driven search campaigns for high‑growth consumer brands. You will own strategy, execution, and optimization across Google, YouTube, Bing and emerging AI‑search platforms while collaborating with creative, analytics and brand teams.

Key responsibilities

• Design and launch comprehensive paid‑search strategies to boost brand visibility and acquire new users.
• Manage 6‑10 paid‑media accounts with monthly spends ranging from $20,000 to $3 M.
• Conduct brand, website and competitive audits to uncover growth opportunities.
• Optimize bids, ad copy and short‑form video creative to achieve KPI targets such as CPA, CAC, iROAS and CTR.
• Leverage platform ad managers, third‑party reporting tools and AI‑driven insights to increase client revenue month‑over‑month.
• Develop quarterly forecasts and proactive buying decisions based on performance trends.

Required profile

• 4+ years of paid‑search experience, primarily on Google Ads.
• 3+ years managing consumer‑facing accounts with at least $400 k monthly spend.
• Proven track record scaling campaigns to $1 M+ in monthly ad spend.
• Strong client‑relationship skills and ability to translate data into actionable strategy.

Required skills

• Google Ads, YouTube Ads and Bing Ads platforms.
• Emerging AI search platforms (Kontext, Koah, Perplexity, Claude, OpenAI).
• Third‑party reporting and analytics tools.
• Deep understanding of e‑commerce funnel metrics (CPA, CAC, iROAS, MER, CTR, CPM).

What we offer

• Unlimited PTO plus local holidays.
• Remote‑first culture with flexible EST‑aligned hours.
• Parental leave and growth opportunities across interdisciplinary teams.
• Access to cutting‑edge AI tools and a fast‑paced performance‑marketing environment.