Senior Sales Executive - Bakery Machinery

About the role

GEA is hiring a Senior Sales Executive for its PFA (Pharma & Food Technologies) division, focused on selling new machines for the bakery market. The role covers the full sales cycle, from lead development and technical evaluation to quoting, proposal preparation, negotiations and contract execution.

Key responsibilities

• Build relationships with new customers and retain existing ones through visits, online meetings, trade fairs and seminars.
• Conduct preliminary technical evaluation of leads and opportunities, discussing them with the Business Line (Europe) and the Sales Support Department, and complete technical questionnaires when needed.
• Screen quotes and projects, analysing win probability, technical and commercial feasibility, customer history, budget, competitiveness, resource availability and supply scope.
• Evaluate customer tenders (RFPs, RFQs and bids) and define pricing, margins and risk assessment with Sales Management.
• Prepare commercial proposals, define performance parameters for negotiated projects and follow up on proposals until signed.
• Act as interface in contractual and legal discussions, negotiate commercially and sign contracts.
• Report ongoing projects, wins and losses via the CRM, ensure customer satisfaction and project profitability, and take part in trade fairs and seminars.

Required profile

• Degree in Chemical, Food, Agricultural or Mechanical Engineering, or a technology-related qualification.
• At least 3 years of experience in a commercial/sales role, including B2B experience.
• Advanced English proficiency is mandatory.
• Proactive attitude, strategic thinking, strong communication and interpersonal skills, and availability for domestic and international travel.
• Reliability, integrity, ethical conduct and confidentiality, strict adherence to compliance policies, and a technical and commercial profile.
• Preferred: knowledge of food processing and packaging equipment, especially in confectionery and bakery.