Senior SEO Manager

About the role

Adobe is seeking a Senior SEO Manager for its Acrobat product line in the LATAM/Brazil market. The role will lead the development and execution of SEO‑focused content strategies to boost organic visibility, drive traffic, and support Adobe’s broader marketing objectives.

Key responsibilities

• Design and implement a content‑centric SEO strategy for Adobe Acrobat to increase organic traffic.
• Conduct comprehensive keyword research and search‑intent analysis using SEMRush, Adobe Analytics and Google Search Console.
• Identify and execute LLM/GEO optimizations to keep content aligned with evolving search landscapes.
• Improve existing content and create new SEO‑friendly assets in collaboration with content strategists, UX designers and marketing teams.
• Develop data‑driven hypotheses to refine content structure and monitor long‑term visibility.
• Analyse SEO performance, report on trends, and uncover opportunities for growth.
• Stay ahead of emerging search trends and translate insights into actionable content plans.

Required profile

• 7+ years of SEO experience with a strong emphasis on content strategy.
• Proficiency in Portuguese and English; Spanish is a plus.
• Demonstrated ability to work with cross‑functional teams and present insights to senior stakeholders.
• Experience in content writing or editing is advantageous.

Required skills

• SEMRush
• Google Search Console
• Adobe Analytics
• Keyword research
• Content optimization
• LLM/GEO optimization
• Data analysis and reporting