Social Media Manager

About the role

We are looking for a passionate Social Media Manager to lead our online presence for both B2C and B2B audiences. You will shape the voice of Go! Running Tours across Instagram and LinkedIn, creating content that reflects our happy, optimistic and friendly brand.

Key responsibilities

• Develop and execute a content calendar for Instagram and LinkedIn, adapting posts to each platform while maintaining a consistent brand tone.
• Produce engaging visual and written posts, turning everyday running moments into compelling stories.
• Collaborate with tour guides and guests to gather authentic material for social channels.
• Monitor performance metrics, analyse insights and test new ideas to continuously improve reach and engagement.
• Safeguard the brand voice, ensuring all replies, reels and comments are on‑brand and positive.

Required profile

• A genuine love for running and an understanding of runner culture.
• Strong storytelling ability and a keen eye for turning ordinary moments into fun, shareable content.
• Up‑to‑date knowledge of social media trends and a habit of learning from industry experts.
• Enthusiastic, positive attitude that shines through every interaction.

Required skills

What we offer

• Direct collaboration with the founder and a close‑knit, supportive team.
• Opportunity to shape the digital identity of a growing tourism business.
• Flexible work environment that values creativity and personal growth.