Visual Designer

About the role

SHEIN is seeking a visually driven professional to lead image production that aligns with product and brand objectives. The role involves shaping visual direction, collaborating with internal and external partners, and using performance data to refine creative output.

Key responsibilities

• Create visual direction proposals based on development positioning and develop detailed visual plans covering themes, collection lines, and store visual identity.
• Coordinate shot style, makeup, styling, props, scenes, and select photography agencies and models.
• Execute design planning with the China smart photography team, ensuring timely delivery of high‑quality visuals.
• Leverage AI tools to streamline image production requests.
• Analyze visual performance using click‑through and conversion metrics and provide actionable improvement recommendations.

Required profile

• Bachelor’s degree or higher in Fashion, Marketing, or a related field.
• Experience in visual planning, photography, or related roles, preferably within a brand or e‑commerce environment.
• Strong sensitivity to fashion trends and an exceptional aesthetic sense.
• Analytical ability to conduct basic data analysis and develop visual proposals.
• Excellent cross‑functional communication, ability to work under pressure, and manage multiple tasks.
• Fluency in English and Brazilian Portuguese.

Required skills

• Proficiency with AI‑assisted image production tools.
• Basic data analysis skills for performance evaluation.