B2B Graphic Designer – Remote Contractor

About the role

Pavago, on behalf of a client, is seeking a remote B2B Graphic Designer to create high‑performing static ad creatives for cold audiences. The role is full‑time and operates on U.S. Eastern Standard Time, working as an independent contractor.

Key responsibilities

• Design static B2B ad creatives for LinkedIn, Google Display, Meta and other digital platforms.
• Translate campaign briefs, messaging frameworks and go‑to‑market strategies into compelling visual concepts.
• Produce multiple ad variations for A/B testing, covering headlines, visuals, layouts and CTAs.
• Adapt assets to the required formats and dimensions for each ad platform while maintaining brand consistency.
• Interpret Ideal Customer Profiles (ICPs) and collaborate with marketing and growth teams to align creative assets with performance goals.
• Maintain a library of templates, assets and brand materials; use AI tools to accelerate ideation and workflow.

Required profile

• 3+ years of experience creating B2B ad creatives for digital campaigns.
• Strong portfolio showcasing static ads for LinkedIn, Google Display or Meta.
• Ability to turn marketing strategy and messaging into visual designs that drive clicks and conversions.
• Understanding of B2B conversion principles, including messaging hierarchy, visual attention and CTA placement.

Required skills

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Canva
• Midjourney
• Adobe Firefly
• ChatGPT (or similar AI design tools)