Creative & Communication Strategist

About the role

We are seeking a Creative & Communication Strategist to join a dynamic, remote team serving diverse brands across Latin America. The role bridges creative concepts, performance insights, media strategies, and client objectives to deliver impactful communication campaigns.

Key responsibilities

• Translate client needs and media insights into clear creative briefs, defining messaging strategy and campaign concepts.
• Develop campaign ideas, communication angles, and creative adaptations for platforms such as Meta, Google, TikTok, LinkedIn and other digital channels.
• Write and review advertising copy, scripts and creative assets, ensuring brand voice and message clarity.
• Analyze performance metrics to identify successful creative approaches, detect trends and recommend improvements.
• Collaborate directly with clients on messaging strategies, creative feedback and campaign adjustments.
• Work closely with Performance Leaders, Paid Media Specialists and designers to raise creative quality and campaign effectiveness.
• Leverage AI tools and emerging technologies to enhance creative workflows and strategic outcomes.

Required profile

• Previous experience in an advertising agency or marketing environment managing multiple brands and projects.
• Strong copywriting, storytelling and conceptualisation abilities.
• Proven capability to develop advertising strategies that blend creativity, audience insight and business goals.
• Comfortable working with performance data, spreadsheets, KPIs and campaign metrics.
• Proactive, curious mindset with a balance of creative sensitivity and analytical thinking.

Required skills

• Meta advertising platform
• Google advertising platform
• TikTok advertising platform
• LinkedIn advertising platform
• AI‑based creative tools
• Spreadsheet analysis and KPI tracking