Marketing Manager

About the role

Flora Food Group is seeking a Marketing Manager to lead brand strategy and execution for the Brazilian market. You will work closely with a strategic partner to create impactful marketing plans that strengthen brand equity and drive business performance.

Key responsibilities

• Define a 3‑year brand strategy for Brazil that ensures relevance and sustainable growth.
• Identify market needs and lead the development of an innovation pipeline.
• Develop and execute brand communication and activation plans, with a focus on digital channels.
• Track brand and business performance, adjusting the marketing mix across regions and channels.
• Partner with key stakeholders to ensure flawless execution of marketing plans, product launches, and promotional activities.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
• MBA or Master’s degree is a plus.
• 7+ years of marketing leadership experience in FMCG companies.
• Strong understanding of brand strategy, brand management, digital communication, and consumer behavior.
• Fluency in English; Spanish is a plus.
• Strategic thinking, problem‑solving, leadership, and stakeholder management skills.

Required skills