National Sales Director – Brazil

About the role

We are investing heavily in Brazil to accelerate brand growth, product localisation and sales network expansion. As National Sales Director – Brazil you will lead the market strategy, sales planning and channel development, driving rapid product coverage across the country.

Key responsibilities

• Develop and execute the overall sales strategy, channel plan and annual business objectives for Brazil.
• Lead product localisation initiatives to adapt offerings to Brazilian market needs.
• Identify, negotiate with and onboard national distributors and strategic partners, managing relationships and performance.
• Drive brand‑building activities including marketing campaigns, PR events, digital outreach, product demonstrations and technical trainings.
• Collaborate with product, R&D and marketing teams to share market insights and support product development.
• Monitor competitor activities, market trends and regulatory changes, preparing regular market reports and forecasts for headquarters.

Required profile

• Minimum 15 years of sales management experience in the baking ingredients industry, preferably with non‑dairy whipping toppings, within the Brazilian market.
• Established network of national distributors and key customers, capable of rapid execution.
• Strong understanding of bakery products and bakery operations.
• Proven strategic thinking, negotiation skills and business acumen.
• Resilient under pressure and willing to travel frequently.

Required skills

• Proficient in Microsoft Office for data analysis, reporting and presentation.