Country Activation Marketer – Brazil

About the role

3M is seeking a Country Activation Marketer to drive marketing initiatives for the Industrial Adhesives and Tapes division in Sumare, Brazil. You will collaborate with global teams to shape local demand‑generation programs and support product launches.

Key responsibilities

• Develop and execute country‑level demand generation campaigns using localized communications, media, social, and events.
• Support go‑to‑market execution with channel communications, training, eCommerce readiness, and partner prioritisation.
• Coordinate promotional and product support activities, ensuring alignment with sales and area teams on calendars, translations, technical content, and training.
• Conduct market and customer analysis, reporting insights to guide business decisions and inform product, channel, pricing, and promotion tactics.

Required profile

• Bachelor’s degree completed.
• Experience in marketing, strategic planning, and commercial execution.
• Strong analytical skills for gathering market, customer, competitor, and channel insights.
• Ability to collaborate with sales, regional teams, and channel partners.
• Advanced English; intermediate Spanish preferred.

Required skills

• Demand‑generation campaign management.
• Go‑to‑market and product‑launch execution.
• eCommerce readiness and content syndication.
• Channel partner enablement.