SEO & GEO Analyst
LatamCent
Descrição do cargo
About the role
We are a US‑based digital marketing agency serving community financial institutions. As an SEO & GEO Analyst you will own the technical and analytical side of SEO across a portfolio of clients, driving organic growth and ensuring reliable tracking in an AI‑driven search landscape.
Key responsibilities
- Drive organic performance improvements through technical SEO, on‑page optimization, and structured content strategy.
- Build and maintain accurate tracking infrastructure using Google Analytics 4 and Google Tag Manager.
- Lead GEO implementation to enhance client visibility in AI‑powered search experiences.
- Audit and support Consent Management Platform setups to keep tracking reliable amid evolving privacy regulations.
- Develop repeatable processes and documentation for scalable SEO execution.
- Identify and prioritize ranking, traffic, and conversion opportunities across the client portfolio.
Required profile
- Minimum 3 years of SEO experience in a digital marketing agency.
- Hands‑on proficiency with Google Tag Manager and Google Analytics 4.
- Solid technical SEO foundation covering crawl analysis, site architecture, Core Web Vitals, and schema.
- Familiarity with Consent Management Platforms and their impact on data collection.
- Systems thinker who can turn one‑off tasks into repeatable, scalable workflows.
Required skills
- Google Tag Manager
- Google Analytics 4
- Technical SEO (crawl analysis, site architecture, Core Web Vitals, schema)
- Consent Management Platforms
- Google Data Studio / Looker Studio
- Claude AI tools (or similar AI workflow tools)
- GEO implementation for AI‑driven search
What we offer
- Competitive salary – share your expectations during the application.
- Fully remote work with a focus on Latin America.
- Flexible start date and full‑time permanent contract.
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