Country Marketing Planning Manager

About the role

This is a strategic marketing planning position focused on enabling marketing excellence across Brazil and LATAM. You will work closely with local, regional and global teams, leveraging market insights and data to shape priorities, improve decision‑making and drive successful high‑profile content campaigns.

Key responsibilities

• Partner with Brazil Marketing teams on title prioritization and strategic planning.
• Analyze market, audience and performance data to deliver actionable recommendations.
• Support resource allocation and business decisions through data‑driven insights.
• Serve as the primary liaison between Brazil and global cross‑functional teams.
• Lead title import initiatives across LATAM, ensuring effective collaboration between regional and global stakeholders.
• Coordinate communications across Marketing, Product, Ads, Partnerships, Games and other business functions.
• Identify opportunities to improve planning processes, workflows and operational efficiency.
• Present strategic recommendations and business updates to local and international leadership.

Required profile

• 8+ years of experience in Marketing Strategy, Strategic Planning, Business Planning or Marketing Operations.
• Experience in entertainment, media, streaming, consumer brands or advertising industries (highly preferred).
• Proven track record working across Brazil, LATAM and global teams.
• Ability to leverage market, audience and performance data to support strategic decisions.
• Experience managing multiple stakeholders in complex, matrixed organisations.
• Excellent communication, presentation and stakeholder‑management skills.
• Strong analytical mindset with experience translating data into business recommendations.
• Highly organized, proactive and comfortable in a fast‑paced environment.
• Demonstrated ability to improve processes and drive cross‑functional alignment.
• Fluent in English and Portuguese.

Required skills