ECommerce LATAM Manager

About the role

Red Bull is looking for an ECommerce LATAM Manager in São Paulo to lead its accelerated, sustainable growth in e-commerce across Latin America. The role leads the overall agenda through strategic partnerships with online retailers, platforms and industry stakeholders, supports local brick-and-click teams with the National and Regional Key Account teams, and connects Brand and Sales to drive online execution. It is directly responsible for pure online retailers (pure players and marketplaces) and guides all regional brick-and-click players.

Key responsibilities

• Develop the customer/channel strategy for LATAM and build and maintain relationships with regional key players
• Lead negotiations and follow-up for the top 5 markets, and train KAMs on the POSA/Bricks and Clicks strategy and tools
• Own and manage the e-commerce P&L, monitor direct investments through CPM with Finance and Sales Intelligence, and co-lead online retailer marketing investments with Brand
• Lead the e-commerce strategic agenda, work with customers of all sizes, and manage trade and media investment buckets
• Drive growth while maintaining channel profitability, working remotely with several countries and influencing local teams
• Integrate with Marketing, Trade Marketing and Key Account teams, and achieve department targets such as customer base, traffic and sell-out growth
• Own the e-commerce business plan across strategic, financial, resource and calendar metrics, including co-creating the Bricks and Clicks plan with international and national KAMs
• Develop the local team through coaching, IDP and the Amplify tool

Required profile

• Bachelor's degree or equivalent in a business-related discipline (engineering, economics, marketing, etc.) preferred
• At least 5 years of experience in e-commerce
• Proven experience leading different e-commerce business models (brick-and-click, pure players, marketplaces)
• Experience in an e-commerce retailer or relevant supplier
• Fluent English; availability to be based in Brazil; LATAM scope experience desirable

Required skills

• Negotiation and strong commercial acumen
• Strong project management, able to handle multiple projects under tight deadlines and within budget
• Demonstrable expertise in performance media channels and search, with measurable results from data and analytics
• Excellent ability to influence others and build strong internal and external relationships