Head of LATAM Marketing

About the role

Cognition, an applied AI lab building end‑to‑end software agents, is seeking a Head of LATAM Marketing to own the full marketing motion across Brazil, Mexico and the broader Latin America region. You will be responsible for shaping brand presence, generating demand, and driving pipeline through localized and global initiatives.

Key responsibilities

• Own end‑to‑end marketing for LATAM, including brand presence, demand generation, partner marketing, events, and customer case studies.
• Adapt global programs to the LATAM market and create new local initiatives where gaps exist.
• Partner with LATAM sales and account teams to align marketing activities with pipeline priorities and target accounts.
• Develop and execute vertical ABM strategies and targeted campaigns grounded in real customer outcomes.
• Localize core positioning and messaging in collaboration with product marketing.
• Lead LATAM events strategy, managing owned events and third‑party sponsorships.
• Build and manage partner marketing motion, creating co‑marketing programs with resellers, system integrators, and platform partners.
• Develop joint go‑to‑market programs with key partners, including co‑branded campaigns and partner‑led events.
• Track and report on pipeline contribution and overall marketing performance for the region.

Required profile

• 5–10 years of enterprise B2B GTM experience, with a proven track record in LATAM marketing roles.
• Fluent in Portuguese, Spanish and English, able to operate credibly in both cultures.
• Demonstrated experience across demand generation, ABM, partner marketing and event execution.
• Strong alignment with sales teams and ability to translate market insights into actionable programs.
• Track record of building a consistent brand presence and measurable pipeline in a regional market.

Required skills

• Fluency in Portuguese, Spanish and English.
• Expertise in ABM strategy and execution.
• Experience designing and managing partner/co‑marketing programs.
• Ability to localize global messaging for regional audiences.
• Event planning and sponsorship management.
• Data‑driven reporting and performance analysis.