Integrated Marketing Manager - LATAM

About the role

OpenAI is looking for an experienced Integrated Marketing Manager to lead consumer marketing programs across LATAM, focusing on Brazil and collaborating with Spanish‑speaking markets. Based in São Paulo, the role combines strategic insight, creative development and cross‑functional execution to make AI products tangible for everyday users.

Key responsibilities

• Build consumer strategies from research, market signals and local cultural insight, identifying audiences, unmet needs and desired behaviors.
• Translate product features and AI capabilities into clear consumer use cases, messaging and brand storytelling.
• Lead integrated campaigns from brief to launch, coordinating paid, owned, earned, social, creator and partnership elements.
• Adapt global launches to local markets while preserving core brand strategy and generate locally originated ideas when needed.
• Connect cultural relevance with practical product utility to drive discovery, trial and repeat engagement.
• Partner with creator, social and partnership teams to sustain product education between major launches.
• Collaborate with product, growth, brand, creative, production, communications, data and regional teams to align priorities and launch readiness.
• Define success metrics and learning plans before launch, using brand and behavioral data and experimentation.
• Manage campaign resources, agencies, budgets and production dependencies, making trade‑offs and forward plans.

Required profile

• 12+ years of technology marketing experience across Brazil and Spanish‑speaking LATAM, with a proven record of leading integrated B2C programs.
• Deep local market knowledge and an insight‑first approach.
• Strong product marketing expertise and genuine curiosity about AI products.
• Strategic and creative judgment that links brand positioning, product value and distribution.
• Understanding of the full consumer journey and how marketing drives awareness through retention.
• Measurement and experimentation discipline, able to distinguish activity metrics from business impact.
• Experience balancing regional consistency with local nuance and influencing cross‑functional teams without formal authority.
• Fluency in Portuguese, English and Spanish, with the ability to communicate clearly across local, regional and global teams.