Marketing Campaign Manager

About the role

Keeta, the international subsidiary of Meituan, is seeking a Marketing Campaign Manager to lead the planning and execution of on‑platform and off‑platform marketing initiatives. You will drive user acquisition, retention, and transaction growth across our digital delivery platform.

Key responsibilities

• Develop and execute strategy, creative planning, and implementation of major promotions and holiday campaigns.
• Design activity plans tailored to target user groups, marketing themes, and market demand.
• Coordinate cross‑functional teams—including Marketing, Product, and others—to ensure timely delivery of campaign milestones.
• Track, analyze, and report on campaign performance metrics such as traffic, conversion, and subsidies.
• Continuously optimize marketing tactics based on data insights and propose improvement plans.
• Craft communication strategies and timing for campaign promotion across on‑platform channels and external media.

Required profile

• Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.
• Business‑level proficiency in English.
• Proven experience in integrated marketing, user operations, or campaign management within O2O, e‑commerce, or digital platforms.
• Strong understanding of Brazilian consumer behavior, culture, and the digital ecosystem.
• Experience managing large‑scale seasonal campaigns such as Black Friday, Christmas, or Dia das Mães.

Required skills