Senior Director, Capabilities LATAM

About the role

We are seeking a senior leader to drive the transformation of our Modern Trade capabilities across Latin America. This role will shape sales force design, customer service excellence, and distribution partnerships to accelerate growth.

Key responsibilities

• Lead the upskilling and transformation of Modern Trade sales teams (Merchandisers, Supervisors, KAMs) across the LATAM system.
• Head the customer service function, improving fill‑rate, inventory days on hand, and logistics efficiency in partnership with bottlers.
• Redesign the Modern Trade Route‑to‑Market model, including sales force sizing, operating routines, role profiles, and incentive structures.
• Implement sales‑force automation tools and embed innovative technologies such as AI, video recognition, and advanced digital capabilities.
• Collaborate with LATAM bottlers and internal KO teams (Operations, Platform Services) to roll out scalable processes and technologies.
• Develop distribution partnerships with other CPGs to deliver full‑solution offerings, increase incremental OI, and boost Net Promoter Score.
• Deliver measurable impact on OI, revenue, ICE, and OSA performance through capability deployment and transformation initiatives.

Required profile

• Exceptional stakeholder and relationship management skills, able to influence at all organizational levels.
• Clear, persuasive communication tailored to diverse audiences.
• Proven leadership and execution excellence with the ability to manage multiple complex initiatives in parallel.
• Strong problem‑solving and analytical abilities, using robust frameworks to address ambiguous business challenges.
• Strategic, analytical, and conceptual thinking with solid commercial acumen.
• Deep understanding of artificial intelligence and machine learning applications in sales and commercial contexts.

Required skills

• Sales force automation tools
• Artificial Intelligence (AI)
• Machine Learning algorithms
• Video Recognition technology
• Advanced digital capabilities