Social Media Manager – Paid Social Channel Lead

About the role

We are looking for a Social Media Manager to lead paid social activation for our clients. The role is remote‑first and reports to the Channel Director – Social. You will translate strategy into precise campaign execution across major social platforms.

Key responsibilities

• Execute and optimize paid social campaigns across platforms and formats.
• Set up audiences, bidding, pacing, creative rotation and measurement within each platform.
• Monitor performance, adjust investment to meet efficiency and effectiveness goals.
• Ensure all activations comply with enterprise standards, brand safety and data quality requirements.
• Lead complex, high‑value paid social campaigns and act as the paid‑social extension for client teams.
• Partner with client strategy teams to align activation with approved media plans.
• Translate performance data and creative insights into optimization recommendations.
• Participate in client conversations as the execution authority and surface risks, opportunities and platform changes.
• Mentor and support Social Channel Managers and Coordinators, contributing to documentation and activation standards.

Required profile

• Proven experience managing paid social campaigns for agency or brand clients.
• Ability to work independently in a remote‑first environment.
• Strong analytical mindset to interpret performance data and drive optimizations.
• Excellent communication skills for client partnership and internal collaboration.

Required skills