User Acquisition Consultant

About the role

Magic Media is seeking a User Acquisition (UA) Consultant to shape and execute paid acquisition strategies for mobile game titles. The role focuses on media‑buying excellence, performance optimisation, and scalable growth while ensuring campaigns meet profitability targets.

Key responsibilities

• Define UA channel strategy and media plans across paid social, ad networks and other relevant platforms.
• Recommend budget allocation and reallocation based on performance, scalability and channel saturation.
• Provide and refine CPI benchmarks by geography, platform and channel.
• Monitor and optimise cost efficiency, creative performance, early ROAS and payback signals.
• Supervise campaign structure, bidding strategies, budget pacing and ongoing optimisation.
• Guide creative testing from a UA perspective to improve CTR, CVR and CPI.
• Set execution priorities, weekly plans and testing road‑maps for the internal UA Specialist.
• Deliver concise, action‑oriented reporting on spend, performance, risks and optimisation opportunities.

Required profile

• Proven experience in user acquisition, paid media buying or performance marketing for mobile games.
• Strong knowledge of Meta, AppLovin, Google Ads, TikTok, ad networks and other paid acquisition platforms.
• Demonstrated ability to manage CPI, volume, ROAS, payback signals, budget pacing and campaign efficiency.
• Experience overseeing campaign setup, optimisation tactics, account structure and testing road‑maps.
• Analytical mindset with the ability to translate performance data into clear next steps.
• Excellent communication skills and ability to collaborate with Data, Brand and Product stakeholders.
• Fluent in English.

Required skills

• Meta advertising platform
• AppLovin advertising platform
• Google Ads
• TikTok advertising platform
• Various ad networks for mobile acquisition

What we offer

• Project‑based remote position with the possibility of long‑term engagement.