CRM Program Manager (Contract, Remote)

About the role

Cambly, a global language-learning platform, is hiring a CRM Program Manager for its Consumer Marketing team, reporting to the Head of Consumer Marketing. This is a global, remote contract role covering Latin America, Europe/Middle East and Asia, combining program management, cross-functional leadership and CRM platform expertise to drive acquisition, engagement and retention.

Key responsibilities

• Own the end-to-end CRM strategy across email, in-app, push and messaging apps, aligned to acquisition, engagement and retention KPIs, and set the global framework with market-localized elements.
• Build and maintain the CRM roadmap and messaging-app channel strategy (WhatsApp, WeChat, KakaoTalk and others), leading each from pilot to rollout.
• Evaluate and manage messaging providers and business accounts, own platform relationships (e.g. Iterable), and lead AI/LLM integration projects.
• Define audience segmentation and lifecycle journeys, segment and maintain audiences, and design automated journeys and personalization standards.
• Own CRM KPIs, dashboards and reporting, email deliverability, and CRM experiments, linking results to LTV, retention and activation.
• Lead planning, execution and retros for major campaigns, coordinate workstreams, document playbooks and secure creative resourcing.
• Use AI and automation to automate workflows, localize content and scale content while keeping brand voice.

Required profile

• 5+ years of experience in CRM, lifecycle or retention marketing, ideally at a consumer subscription, mobile or edtech company.
• Proven track record owning CRM strategy and roadmap with measurable impact.
• Experience running multi-market or international CRM programs; familiarity with WhatsApp, WeChat or KakaoTalk is a plus.
• Strong analytical, cross-functional program management and stakeholder communication skills, and strong writing skills.

Required skills

• Hands-on expertise with a modern CRM/ESP platform (e.g. Iterable, Braze, Customer.io), including journey building and segmentation.
• Strong analytical skills, comfortable with dashboards, experimentation and SQL or similar tools.
• Working knowledge of email deliverability best practices.
• Curiosity and hands-on experience using AI and automation in marketing.