Senior Manager, Marketing, Brazil

About the role

Airwallex is expanding into Brazil and is hiring its first dedicated marketing hire in the country. The role establishes the local marketing presence from the ground up, connecting global marketing capabilities with Brazilian customer, commercial and ecosystem needs. It works from the São Paulo office three days a week, Tuesday through Thursday.

Key responsibilities

• Build Airwallex's marketing presence in Brazil through localized campaigns, Portuguese-language content, events and a repeatable market playbook.
• Partner with Brazil Sales, Partnerships, SDR and RevOps on priority segments, demand generation and sales enablement.
• Develop localized content and messaging, including thought leadership, customer stories, competitive positioning and pitch materials.
• Build relationships with fintech communities, startup hubs, industry associations, media and other ecosystem partners.
• Deliver measurable marketing programs across digital channels, events, partnerships and co-marketing, tracked by KPIs on awareness, engagement, pipeline, customer acquisition and campaign efficiency.
• Work with Product, Operations, Legal, Compliance and global Marketing to align local market realities with Airwallex's broader strategy.

Required profile

• 8+ years of marketing experience, including regional, country, growth, demand generation, integrated, field or product marketing.
• Experience building or scaling marketing programs in Brazil or Latin America, and executing country or regional marketing plans.
• Strong knowledge of the Brazilian market and credibility with local customers, partners, media and business communities.
• Track record of owning measurable marketing programs linked to pipeline, revenue, customer acquisition or other commercial outcomes.
• Fluent written and spoken Portuguese and English; Spanish is preferred.
• Experience partnering with Sales, Partnerships, SDR, RevOps, Product, Operations, Legal, Compliance and global Marketing.
• Commercially minded and analytical, with experience defining and reporting marketing KPIs.
• Experience in fintech, payments, banking, SaaS, B2B technology or another complex, regulated environment.

Preferred

• Marketing cross-border payments, treasury, FX or global financial infrastructure products to business audiences in Brazil or Latin America.
• Supporting a new-market launch or early-stage expansion at a high-growth fintech or technology company.
• Managing Brazilian agencies, freelancers, vendors or event partners.
• Partner-led marketing, co-marketing, CRM, attribution, experimentation or lifecycle programs.