Email Marketing Manager

About the role

This is a high‑impact opportunity for an Email Marketing Manager to shape customer relationships and drive long‑term growth for a fast‑growing consumer brand in Brazil. You will own lifecycle marketing strategies across email, SMS, subscriptions, and retention initiatives, combining strategic thinking, creative storytelling, and data‑driven optimisation.

Key responsibilities

• Develop and scale lifecycle marketing programs that improve retention, increase engagement, and maximise revenue across multiple channels.
• Own the email and SMS strategy, including campaign calendars, automated flows, and lifecycle communications.
• Build, optimise, and maintain customer journeys for welcome, browse abandonment, cart abandonment, post‑purchase, cross‑sell, upsell, subscription, win‑back, and re‑engagement flows.
• Manage SMS campaigns and automations while continuously improving conversion performance.
• Create advanced segmentation and personalisation strategies based on behaviour and lifecycle stages.
• Collaborate with creative teams to produce compelling email and SMS content.
• Establish and manage an experimentation roadmap covering subject lines, messaging, offers, timing, segmentation, creative assets, landing pages, and product recommendations.
• Analyse performance metrics, build reporting dashboards, and communicate actionable insights.
• Partner with growth, product, CX, CRO, and leadership teams to deliver consistent, impactful customer interactions.

Required profile

• Data‑driven lifecycle marketing professional with a deep understanding of customer behaviour.
• 3+ years of hands‑on experience in email, lifecycle or retention marketing.
• Strong execution skills and ability to build high‑performing retention programmes.

Required skills

• Klaviyo (campaign management, segmentation, automation)