Guest Relations Manager

About the role

The Guest Relations Manager will lead the planning, coordination and delivery of Guest Relations activities for VVIP/VIP and other FIFA guest groups at the FIFA Women’s World Cup 2027™ in Brazil. Reporting to the FIFA Guest Relations Lead, you will ensure high‑service standards and seamless communication across all guest touchpoints.

Key responsibilities

• Lead and coordinate Guest Relations activities for all guest groups, aligning with service levels and event objectives.
• Define and manage VVIP/VIP account processes, including invitation, registration, communication and quota management.
• Liaise with internal and external stakeholders on guest invitation concepts, guest lists and quota definitions.
• Map and oversee end‑to‑end guest journeys, ensuring high service standards and efficient issue resolution.
• Oversee guest requests and bookings (program attendance, ticketing, travel, accommodation, transport) with structured change‑management processes.
• Manage ticketing‑related guest processes to ensure consistency and efficiency.
• Define and implement guest communication and liaison strategies across all channels.
• Collaborate with FIFA Zurich and relevant departments for an integrated Guest Relations approach.
• Develop policies, guidelines and protocol requirements for VVIP/VIP guests and dignitaries.
• Coordinate management of guest‑related IT systems and applications.
• Support workforce planning and resource management for Guest Relations activities.
• Ensure project delivery within defined timelines, milestones and quality standards.

Required profile

• Proven experience in guest relations, VVIP/VIP account management and stakeholder coordination.
• Strong ability to map and manage end‑to‑end guest journeys.
• Excellent communication skills for liaison with internal and external partners.
• Experience overseeing guest‑related IT systems and applications.
• Capability to develop policies, guidelines and protocols for high‑profile guests.

Required skills