Head of Creative Strategy

About the role

We are seeking a senior leader to shape and scale the creative engine that powers large‑scale paid media performance for multiple high‑growth consumer brands in Brazil. The role sits at the intersection of performance marketing, creative systems, and creator‑driven growth, translating data‑driven insights into compelling, high‑converting creative output.

Key responsibilities

• Define and own the overall creative strategy and performance standards across a diverse portfolio of consumer brands.
• Build, refine, and operationalise creative frameworks, playbooks and SOPs based on insights from Meta, TikTok and other paid‑social channels.
• Lead and develop a team of performance creative strategists, improving their ability to diagnose issues and produce high‑converting concepts.
• Oversee the end‑to‑end creative production process with editing and production leads to ensure speed, quality and scalability.
• Partner with creator and talent teams to align briefing, production and paid‑media execution for maximum impact.
• Own creative onboarding for new clients, delivering early performance wins within the first 30 days.
• Act as the senior creative authority in client conversations, presenting insights, analysis and strategic recommendations.
• Continuously analyse performance trends to identify optimisation, innovation and scaling opportunities.

Required profile

• 7+ years of experience in performance creative, preferably in a fast‑paced marketing or performance‑driven agency.
• Proven track record of driving measurable business outcomes such as higher conversion rates, lower CPA or revenue growth.
• Deep expertise in direct‑response marketing and paid‑social creative performance on Meta and TikTok.
• Strong ability to develop, mentor and lead high‑performing creative teams in a high‑volume environment.
• Excellent analytical and strategic thinking skills with the ability to turn data insights into actionable creative direction.
• Strong communication and presentation skills.

Required skills

• Meta Ads platform
• TikTok Ads platform
• Performance analytics