Lead Content Strategist – Digital Experience

About the role

The Lead Content Strategist will shape large‑scale digital experiences for multiple brands in Brazil. You will define content strategies, governance models, and future‑ready architectures that turn complex ecosystems into structured, user‑centered solutions.

Key responsibilities

• Define and implement content strategies for B2B, B2C and D2C websites aligned with business goals.
• Conduct comprehensive content audits, identify gaps, redundancies and opportunities.
• Create content models, taxonomies and governance frameworks in partnership with UX, design, development and marketing teams.
• Map existing content to future‑state platform requirements and establish review workflows and quality standards.
• Partner with subject‑matter experts to source, validate and structure technical content while ensuring regulatory compliance.
• Develop recommendations for content migration, retirement and new asset creation.
• Perform SEO and Generative Engine Optimization (GEO) assessments for AI‑powered search readiness.
• Analyze metadata, semantic clarity and discoverability for both traditional and AI‑driven search engines.

Required profile

• 8+ years of experience in content strategy, digital transformation and large‑scale CMS environments.
• Proven ability to lead cross‑functional teams and communicate strategic vision.
• Strong analytical mindset with hands‑on execution skills.

Required skills

• SEO
• Generative Engine Optimization (GEO)
• AI‑powered search optimization
• CMS platforms