Senior Director, Direct-to-Consumer (DTC) Brazil

About the role

adidas is seeking a Senior Director to lead its Direct-to-Consumer (DTC) retail strategy across Brazil. The role will drive profitable growth for both owned retail stores and franchise partners, ensuring the brand’s competitive advantage in the market.

Key responsibilities

• Design and implement the DTC retail strategy for Brazil, covering own stores and franchise locations.
• Own fiscal responsibility for the country’s retail business plan, including sales, margins, profitability and P&L management.
• Lead the rollout of global brand, sales and regional market initiatives across all retail channels.
• Collaborate cross‑functionally with HR, IT, Finance, Profit Protection, Brand and Operations to align resources and achieve business objectives.
• Inspire and develop cross‑functional teams, setting clear objectives and supporting career progression.

Required profile

• Proven senior leadership experience in retail or consumer goods, preferably within a DTC environment.
• Strong financial acumen with a track record of delivering sales and profitability targets.
• Excellent communication and stakeholder management skills, able to align vertically and horizontally.
• Advanced fluency in Portuguese and English; Spanish is a plus.

Required skills

• Fluent Portuguese
• Fluent English
• Spanish (optional)