Web & SEO Specialist

About the role

We are seeking a Web & SEO Specialist to lead the development, optimisation and growth of a high‑performance legal services website in Brazil. The role combines hands‑on web development with advanced SEO strategy, focusing on speed, usability and conversion.

Key responsibilities

• Build, launch and maintain responsive websites using approved designs, ensuring quality, speed and usability.
• Design and manage site architecture, internal linking, crawlability, indexing, redirects and technical SEO foundations.
• Create and optimise landing pages, practice‑area pages and content structures within WordPress or Webflow.
• Conduct high‑intent keyword research and implement on‑page SEO best practices, including metadata, schema markup and E‑E‑A‑T compliance.
• Manage local SEO initiatives such as Google Business Profile and location‑based landing pages.
• Monitor performance with GA4, Google Search Console and ranking tools, identifying growth opportunities.
• Run CRO experiments to improve form conversions, calls‑to‑action and lead‑generation flows.
• Collaborate with marketing teams on content, link‑building and digital PR to boost domain authority.

Required profile

• Minimum 3 years of experience in web development and SEO, preferably in agency or in‑house settings.
• Proven track record of improving rankings, traffic and conversions in competitive industries, ideally legal or service‑based.
• Strong organisational skills and ability to work autonomously in a fast‑moving environment.

Required skills

• WordPress
• Webflow
• Google Analytics 4
• Google Search Console
• Keyword research tools
• CRO tools
• HTML, CSS, JavaScript (basic customisations)
• Core Web Vitals optimisation
• Structured data & schema markup