Shopify Growth Developer (CRO) - DTC Wellness Brand

About the role

A fast-growing DTC wellness brand, hired through Sierra Studio, is looking for a full-time Shopify Growth Developer (CRO) to work remotely from Brazil, overlapping US business hours (ET to PT). The role reports to the Founder and CEO and is dedicated to this position. The developer turns ideas into live pages and tests, works closely with the founder and the Head of Growth, and owns the storefront with minimal red tape.

Key responsibilities

• Build and iterate landing pages and product detail pages for paid traffic, including mid-funnel educational pages, with variant logic, subscription upsells, bundles, reviews and trust elements
• Turn AI-generated HTML and Figma files into clean, reusable Liquid sections and blocks
• Run a structured A/B testing program using Shoplift and Rebuy, and report conversion rate, AOV, subscription rate and revenue impact
• Own the tracking stack: GTM (client and server-side), GA4, Meta Pixel and CAPI, Consent Mode, UTMs and Elevar
• Improve Core Web Vitals and page speed, and maintain JSON-LD schema, canonicals and sitemap health
• Keep the Liquid theme fast as apps and features are added (StayAI subscriptions, Klaviyo, Rebuy, quizzes)
• Use AI dev tools (Claude Code, Cursor, v0 or similar) and build AI workflows for content and static ad production

Required profile

• Hands-on Shopify theme development with live pages you personally built
• Proven CRO work with A/B tests showing before and after numbers
• Ability to ship a tracked landing page section quickly from a design
• Tracking literacy across GTM, GA4, Meta CAPI, Consent Mode and UTMs
• Experience with subscription platforms (Recharge, StayAI or similar) and Klaviyo
• Fluent English (C1 or higher) for Slack and live calls with a US team
• Full-time availability, without side clients, freelance work, own stores or competing side ventures
• Preferred: health, wellness or supplement DTC experience; ability to propose layouts in Figma; interactive UX with GSAP, Framer Motion, Rive or Lottie; technical SEO with schema.org

Required skills

• Shopify theme development (Liquid, HTML, CSS, JavaScript)
• GTM, GA4, Meta Pixel and CAPI, Elevar
• Shoplift and Rebuy
• Preferred: Figma, schema.org structured data, AI dev tools

What we offer

• Salary of $50k - $100k USD per year, depending on experience, plus a monthly health and wellness stipend
• Remote work with a small, lean team

Hiring process: 30-minute intro call, 30-minute technical interview, a paid take-home work sample, and a final interview with the founder.